End user perception of Lotus products: Is it a local issue?
Lotus community frequently discuss IBM's capability to market Lotus products. However, an important point is missing in the discussion. Lotus is a corporate brand and is not being marketed to end users. On the other hand, the competitor has the ability to address both consumers and companies.
In the background, it should be investigated how end users are influential on corporations' investment decisions. In a classical approach, end user is just a small factor, running behind other aspects like the return on investment or total cost of ownership. Is it that simple?