Corporate Social Software, For Sale! (3)
I have blogged about social software before. It will be the third episode (!) of this series..
Since Lotus Connections and Quickr are very hot products in IBM Sales teams, I have read and seen too many presentations, reports or sales documents until now. Frankly, I found many of them useless. Because all vendors, including IBM try to sell social software products as 'yet another corporate software'. They think that it is a matter of 'believing or not' the wind of social software. I define this selling process in a very sarcastic way: